Privacy Policy

Effective Date: October 21, 2024
Updated Date: July 19, 2025

Welcome to the Bodybymommy! We are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how the Bodybymommy (referred to as "we," "us," or "our") collects, uses, discloses, and otherwise processes personal information in connection with our website at https://thebodybymommy.com (the "Website") and its related content, services, products, and features (collectively, the "Services").

By using our Website and Services, you agree to the practices described in this Privacy Policy. Please read it carefully. If you have any questions, don't hesitate to get in touch with us at support@thebodybymommy.com.

1. Information We Collect

We collect personal information to provide and improve our Services. The information we collect may vary depending on how you interact with our Website.

1.1 Information You Provide to Us

We collect information directly from you when you:

• Register for an account: This includes your name, email address, username, password, and contact preferences.
• Express interest in our Services or community.
• Post content: Information you choose to provide when you participate in forums, post comments, or share progress updates. Please be aware that information you post may be viewed, used, or captured by anyone who also participates in or accesses our Services; therefore, you should avoid posting sensitive personal information that you would not want to be available publicly.
• Contact us directly: Information provided when you send messages through forms, surveys, email, or phone.
• Make purchases: If you buy paid services, you may provide financial information such as credit/debit card details, bank account information, and billing/shipping addresses. These payment details are processed securely through third-party payment processors, such as Stripe or PayPal. We do not store your full payment card details on our servers.
• Provide Health or Fitness Data: Information you choose to share for personalized wellness tracking, exercise and activity levels, weight-loss objectives, or dietary preferences.
• Participate in contests, sweepstakes, or surveys: Information provided when you enter promotions or respond to questionnaires.

1.2 Information Automatically Collected

As is true of many websites, we and our third-party partners automatically collect certain information about your device and activities when you visit our Website. We use cookies and other tracking technologies (e.g., pixels, SDKs, APIs, scripts, location-identifying technologies, and logging technologies) to collect and store this information for our purposes and the purposes of our third-party partners.

The types of information automatically collected include:

• Device Data: Internet protocol (IP) address, operating system, device type and version, browser type and version, browser ID, the URL entered, the referring page, date/time of visit, other user agent string data, and the time spent on our Website.
• Analytics/Usage Data: The path taken to, through, and when exiting our Services, usage and activity on our Services (e.g., pages visited, links clicked, videos watched). We may also use third-party tools to collect information about how you use the Services, including mouse movements, scrolling, clicks, and keystroke activity.
• Location Data: General geographic location (e.g., city/state) derived from your IP address.
• Advertising/Advertising Measurement Data: Data associated with your view of, or clicks on, advertisements served on or off our Services, cookie IDs or other digital identifiers (e.g., iOS IDFA, Google AAID) assigned to your device. This data is used for serving personalized or non-personalized advertising and facilitating advertising measurement.

We and our third-party partners may combine information collected automatically with other information about you, including information you provide directly.

For more information on how we and our third-party partners use these technologies and data for advertising purposes, please see the "Third-Party Data Collection and Online Advertising Practices" section.

1.3 Information from Third-Party Sources

We may obtain personal information from third parties, which we may combine with information we collect automatically or directly from you. These sources may include:

• Social Media Networks: If you interact with us through social media (e.g., "liking" us on Facebook, following us on Instagram, or logging in through a social network), we may receive your profile information and any other information you permit the social network to share.
• Service Providers: Our service providers (e.g., analytics providers, marketing partners) may collect personal information on our behalf and share some of this information with us.
• Information Providers: We may obtain demographic or other interest-related information from third-party data providers.

2. How We Use Your Information

We use your information for various purposes, including:

• To provide and manage our Services:
  • Creating and managing your account.
  • Delivering personalized wellness content and community features.
  • Processing transactions and fulfilling service requests.
  • Responding to your inquiries, suggestions, and comments.
  • Sending service-related messages (e.g., transaction confirmations, account updates).
• To personalize your experience: Providing you with content or services you might be interested in and de-emphasizing content you've already seen.
• For marketing purposes: Sending you communications about new features, updates, products, and special offers. We may use your information to serve you or others ads on or off our Services about products or services we (or our advertising partners) think might be relevant. For information on how to manage your marketing preferences, see the "Your Privacy Rights" section.
• To communicate with you: This includes email, postal mail, telephone, or text messages. If you register, we may enroll you in newsletters or other periodic electronic communications. We may use push notifications on mobile applications.
• To monitor, improve, and develop our Services: Understanding our users, tailoring our Services, and analyzing statistics and trends. This may include training and improving our technology.
• To protect our business and comply with legal obligations: Protecting our company, affiliates, and customers; complying with laws, regulations, court orders, or other legal obligations; assisting in investigations; protecting our rights and property; enforcing our Terms of Use and this Privacy Policy; and detecting and preventing fraud. Your personal information may also be used in connection with corporate business transactions (e.g., mergers, acquisitions).
• For any other purposes with your consent, at your direction, or where notice is provided.

3. How We Share Personal Information

We do not sell your personal information. We may disclose personal information to third parties in the following circumstances:

• Third Parties At Your Request: You may choose to share your activities on the Services (e.g., success stories) with your friends or on social media networks.
• Promotional Partners: We may share information with third parties with whom we partner for contests, surveys, sweepstakes, or joint promotional activities.
• Marketing and Strategic Business Partners: We may share personal information with marketing/advertising, analytics, and other business partners for purposes such as providing you with information about products or services, informing business analytics, or other business/commercial purposes.
• Online Advertising Partners: We may share personal information with third-party online advertising partners or permit these partners to collect information from you on or off our Services to facilitate online advertising and related measurement activities.
• The Public: If you provide feedback or post user content (e.g., comments) on or off our Services, your personal information (e.g., your first name, last initial, state of residence, and comments) may be displayed publicly.
• With Your Consent, At Your Direction, or Where Notice is Provided.
• Service Providers and Advisors: Personal information may be shared with third-party vendors and service providers who perform services for us or on our behalf (e.g., payment processors, analytics, web hosting, marketing, fraud prevention).
• Purchasers and Third Parties in Connection With a Business Transaction: Personal information may be disclosed to third parties in connection with corporate transactions (e.g., merger, sale of assets, bankruptcy).
• Law Enforcement, Regulators, and Other Parties For Legal Reasons: Personal information may be disclosed as required by law or subpoena, or if we reasonably believe such action is necessary to comply with the law, enforce our terms, protect rights, or for crime prevention.

In connection with any of the above, we may share information with others in an aggregated or otherwise anonymized form that does not reasonably identify you.

4. Third-Party Data Collection and Online Advertising Practices

4.1 General

We and our third-party partners use information about you (e.g., information you provide, your use of Services, or information from third parties) to serve advertisements on and off the Services that are more relevant to your interests. This also helps us determine where ads will appear and optimize marketing and advertising campaigns. These third-party partners may include online advertising networks or exchanges, measurement companies, social media companies, or other advertising technology services.

Ads served to you may rely on analyzing your and others' personal information to understand or predict your specific interests for targeting purposes. In other cases, we may analyze aggregated information for certain advertising services, such as "contextual" advertising, where ads are based on the content of the page you are viewing.

4.2 How We Collect This Information

Information used for advertising is typically collected through tracking technologies, such as cookies, web beacons/pixels, SDKs, APIs, embedded scripts, and similar technologies. These technologies recognize the device you are using (or help recognize you across devices) and collect information, including clickstream information, browser type, time and date of visit, mobile ad ID or other digital identifiers (e.g., iOS IDFA, Google AAID, cookie ID), geolocation, and advertising/advertising measurement data. These tools may also collect other information you provide or information about how you use our Services or other services, such as mouse movements, scrolling, and clicks.

This information may be shared with, or received from, our business partners (e.g., advertisers/agencies, advertising technology services) or other categories of third parties described in this Privacy Policy. We may also share or receive a common account identifier (such as a hashed or encrypted email address or user ID) or other information (such as phone number, typically in hashed or encrypted format) with or from our third-party partners to help identify you across devices.

4.3 Google AdSense and Advertising

Google, as a third-party vendor, uses cookies to serve ads on our Website. Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our site and/or other sites on the Internet. You can find more information about how Google uses information from sites or apps that use its services here: https://policies.google.com/technologies/partner-sites.

Other third-party vendors or ad networks may also use cookies to serve ads on our site. We recommend you visit the websites of these vendors and ad networks to learn more about their privacy practices and to opt out of the use of cookies for personalized advertising if they offer this capability.

4.4 More on Social Media Platforms and Advertising

Our Services may include social media features (e.g., Facebook "Like" button, Instagram, Twitter widgets). These social media companies may recognize you and collect information about your visit to our Services or other interactions with us (e.g., through our ads) and may set a cookie or employ other tracking technologies. Your interactions with these features are governed by the privacy policies of the respective companies.

We may display targeted advertising to you through social media platforms. For example, these companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our services or other services while those users are on the social media platform, or to groups of other users who share similar traits. We may share a unique identifier (e.g., hashed email address or user ID) with these platform providers, or they may collect information from our website visitors through a pixel or other mechanism, to direct targeted advertising to you or to a custom audience on the social media platform. These advertisements are governed by the privacy policies of the social media companies that provide them. If you do not want to receive targeted ads on your social networks, you may be able to adjust your advertising preferences through your settings on those networks.

5. Your Privacy Rights

Depending on your location and applicable privacy laws, you may have the following rights regarding your personal information:

• Right to Access: You have the right to request access to the personal information we hold about you and receive information about how we process it.
• Right to Correction/Rectification: You have the right to request that we correct inaccurate or incomplete personal information we hold about you.
• Right to Deletion/Erasure: You have the right to request the deletion of your personal information, subject to certain exceptions.
• Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.
• Right to Object: You have the right to object to certain types of processing of your personal data, as permitted by law.
• Right to Data Portability: You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format, and to transmit that information to another controller where technically feasible.
• Right to Restriction of Processing: You have the right to request the limitation of our processing under limited circumstances.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority in your country of residence if you believe our processing of your personal data violates applicable law.

To exercise any of these rights, please contact us at support@thebodybymommy.com. To protect your privacy, we may need to verify your identity before processing your request. We will respond to your request within a reasonable timeframe as required by applicable law.

5.1 Managing Your Communication Preferences

• Marketing Emails: You can manage your opt-out preferences for marketing emails by using the unsubscribe link at the bottom of such messages. Please note that you cannot opt out of transactional or administrative emails (e.g., account updates, purchase confirmations).
• Cookies and Other Tracking Technologies: You can manage cookie preferences in your browser settings. Most browsers allow you to (i) notify you when you receive a cookie, so you can choose whether or not to accept it; (ii) disable existing cookies; or (iii) automatically reject cookies. Be aware that restricting these technologies might negatively impact your experience on our Services, as some features may be less personalized or may not work as intended.
• Online Ads Opt-Out: To learn more about interest-based advertising and how you may be able to opt out of some of this advertising, you may wish to visit the Digital Advertising Alliance’s (DAA) resources at https://www.aboutads.info/choices (or https://www.youronlinechoices.eu/ for the EEA and UK, or https://youradchoices.ca/en/tools for Canada) or the Network Advertising Initiative’s (NAI) online resources at [suspicious link removed]. You can also opt-out of receiving some interest-based advertisements on mobile apps by visiting https://www.aboutads.info/appchoices.

Please note that opting out of interest-based advertising does not mean you will no longer see advertisements. It means that the online ads you see from participating self-regulatory program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third parties’ opt-out options or programs.

6. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. In many situations, we must retain all or a portion of your personal information to comply with legal obligations, resolve disputes, enforce our agreements, protect against fraudulent, deceptive, or illegal activity, or for another one of our legitimate business purposes.

7. Children's Privacy

Our Services are not designed or intended for use by children under the age of 16. We do not knowingly collect or solicit personal information from children under the age of 16 on the Services. If we become aware that we have inadvertently collected personal information from a child under the age of 16, we will endeavor to delete any such information promptly. If you believe that we may have collected information from a child under 16, please contact us using the contact information below.

8. Security of Your Information

We implement reasonable administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. However, no security system is impenetrable, and we cannot guarantee the security of our systems at all times. You assume some risk with regard to the security of information you provide through any digital property, including our Services.

9. Third-Party Websites or Services

Our Website may include links or integrations with third-party tools (e.g., social media platforms). Linked digital properties may have their own privacy notices or policies, which we suggest you review. We are not responsible for the content, usage, terms, or privacy policies of digital properties that we do not own or control.

10. International Data Transfers (for users outside the United States)

Your personal information may be stored in, transferred to, and processed in the United States and in any other country where we or our service providers maintain facilities. The data protection laws in these countries may provide a different standard of protection for your personal information than the country in which you are located or your country of residence. By providing your information, you consent to such transfers. If you have questions or wish to obtain more information about the international transfer of your personal information or the implemented safeguards, please contact us.

11. Region-Specific Disclosures

We may choose or be required by law to provide different or additional disclosures about our data privacy practices depending on your state or country of residence.

11.1 U.S. State Privacy Notice (e.g., California, Colorado, etc.)

For residents covered under U.S. State Privacy Laws (e.g., CCPA, CPRA, VCDPA, etc.), this U.S. State Privacy Notice supplements the information contained in our main Privacy Policy by providing additional information required by such laws.

Your Privacy Rights: Depending on your state of residency, you may exercise the following rights under State Privacy Laws in relation to your personal information (subject to certain limitations):

• Right to Access: Obtain confirmation regarding whether we are processing your personal information and to access that personal information, including specific pieces of information and categories collected.
• Right to Deletion: Request the deletion of personal information we have collected from you, subject to exceptions.
• Right to Correction: Request that inaccuracies in your personal information be corrected.
• Opt-Out Rights: Opt out of "sales" and "shares" of personal information, "targeted advertising," and certain use/disclosure of "sensitive" personal information. Please note: We may disclose Identifiers, Commercial Information, Geolocation Data, Internet or other network information, and data that may be considered "sensitive" personal information under certain State Privacy Laws to our advertising/marketing and analytics partners for advertising and marketing purposes, including targeted advertising.

To exercise your rights, please contact us at support@thebodybymommy.com. We may need to verify your identity. We do not have actual knowledge of "selling" or "sharing" personal information of consumers under sixteen (16) years of age.

Non-Discrimination and Appeals: You have the right not to receive "discriminatory" treatment for exercising your privacy rights. You may appeal our decision not to take action on your rights request by contacting us at support@thebodybymommy.com.

11.2 European Privacy Notice (for EEA, UK, or Switzerland Residents)

This European Privacy Notice supplements our main Privacy Policy and applies to individuals located in the EEA, the UK, or Switzerland.

Controller of your Personal Data: The controller of your personal data under this European Privacy Notice is TheBodybyMommy. Our local representative for GDPR inquiries can be contacted at support@thebodybymommy.com.

Legal Basis for Using Personal Data: We process your personal data only if we have a legal basis to do so, including:

• For the performance of a contract with you or to take steps at your request before entering into a contract (e.g., to provide requested services).
• For our legitimate interests or those of a third party (e.g., to improve our Services, for marketing, to prevent fraud), provided your interests and fundamental rights do not override those interests.
• To comply with our legal and regulatory obligations.
• Where you have given consent to our specific use (e.g., for certain advertising activities).

Data Subject Rights: If you are located in the EEA, the UK, or Switzerland, you have the following rights in respect of your personal data that we hold:

• Right of access
• Right to correction (rectification)
• Right to erasure ("right to be forgotten")
• Right to withdraw consent
• Right to lodge a complaint with a supervisory authority
• Right to restriction of processing
• Right to data portability
• Right to object to processing

To exercise any of these rights, please submit a request to support@thebodybymommy.com. Please note that these rights are not absolute, and exceptions may apply. You also have the right to lodge a complaint with your local data protection authority.

International Transfers: Some of our processing of your data will involve transferring your data outside the EEA, UK, or Switzerland (e.g., to the United States). Where personal data is transferred to a country not determined by the European Commission as providing adequate levels of protection, we take steps to provide appropriate safeguards, such as entering into standard contractual clauses approved by the European Commission.

12. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our privacy practices. We will indicate the date it was most recently updated at the top of the Privacy Policy. You shall be bound to such changes when accessing the Services that are linked to the updated Privacy Policy or when the updated Privacy Policy is otherwise provided to you. We may also provide notice of material changes in other manners at our discretion. We encourage you to periodically review this page for the latest information on our privacy practices.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us by emailing support@thebodybymommy.com.